The two powerful rulers of Paid search business, Yahoo and Google have been competing in the business, ever since their inception. Google ads are expected to appear on 3 percent of Yahoo's SERPs, as the latest updates of online marketing suggests. What does it mean? If I'm running a PPC campaign for my project of Online Marketing, then do my ads will be shown on Yahoo search? Please, make me clear about my confusion.
Yahoogle! Is this team-up fruitful for my PPC campaign?
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