arraddyquop
New Member
If you have had enough of Googles games then have a look at this blog post.
Quote: With the transition to the Search Alliance beginning this past October, North American advertisers witnessed first-hand the migration of Yahoo search sponsored listings to the Microsoft adCenter platform.
Now, with nearly a third of the search query market, U.S. advertisers have new reasons to consider investing in Yahoo and Bing. Based on increased efficiencies alone, the Search Alliance has made managing across the two search networks much less time consuming.
But the more important question for advertisers is: how are paid search ads performing in the new combined marketplace? Marin Software set out to study the impact of the transition to help advertisers make informed decisions about investing in the Search Alliance.
This wide-reaching study of paid search campaigns
Quote: With the transition to the Search Alliance beginning this past October, North American advertisers witnessed first-hand the migration of Yahoo search sponsored listings to the Microsoft adCenter platform.
Now, with nearly a third of the search query market, U.S. advertisers have new reasons to consider investing in Yahoo and Bing. Based on increased efficiencies alone, the Search Alliance has made managing across the two search networks much less time consuming.
But the more important question for advertisers is: how are paid search ads performing in the new combined marketplace? Marin Software set out to study the impact of the transition to help advertisers make informed decisions about investing in the Search Alliance.
This wide-reaching study of paid search campaigns