I've just launched an online magazine for women that provides articles on women's issues, lifestyle, parenting and the like.
When it comes to choosing keywords, I've found it very difficult. Some areas of my site - like relationship advice, women's health and parenting - track very well. But the main overall category of ezines for women does not. Because my site is not focused solely on those keywords, I've been turned down by Overture and some other PPC sites when I want to bid on those words.
My target market is middle class women, 30 to 55, who would be more drawn to Women's Day and Oprah Magazine than to Cosmo or Harpers.
The content is a mix of my own writing (researching web resources), syndicated articles and dynamic feeds.
I am in the process of building a links farm, am considering syndicating my own work through RSS feeds, have paid for express inclusion in Teoma, Lycos and other smaller directories/engines -- but need to do more.
Any ideas/suggestions/comments???
Thanks!
Kerry
Editor
Womanly Web
<!-- m --><a class="postlink" href="http://www.womanlyweb.com">http://www.womanlyweb.com</a><!-- m -->
When it comes to choosing keywords, I've found it very difficult. Some areas of my site - like relationship advice, women's health and parenting - track very well. But the main overall category of ezines for women does not. Because my site is not focused solely on those keywords, I've been turned down by Overture and some other PPC sites when I want to bid on those words.
My target market is middle class women, 30 to 55, who would be more drawn to Women's Day and Oprah Magazine than to Cosmo or Harpers.
The content is a mix of my own writing (researching web resources), syndicated articles and dynamic feeds.
I am in the process of building a links farm, am considering syndicating my own work through RSS feeds, have paid for express inclusion in Teoma, Lycos and other smaller directories/engines -- but need to do more.
Any ideas/suggestions/comments???
Thanks!
Kerry
Editor
Womanly Web
<!-- m --><a class="postlink" href="http://www.womanlyweb.com">http://www.womanlyweb.com</a><!-- m -->