I have a heard a lot lately about ICANN unanimously voting in favor or relaxing top level domain rules and had a few people come to me and ask 'how does that affect what you do?' The short answer is, it won't; at least not for a long time and here is why:
* Open addressing - If you open a new tld (mobi/biz/info/etc) speculators run in, no large businesses really take advantage or have any special incentive to use the extension. Sure they buy already existing brands to protect their trademarks, but they presumably own .com already and have advertised it). Big companies with big marketing budgets aren't saying 'wow this new brand.biz looks a lot better I buy that instead of .com.'
* Closed addressing - If you close the tld (.pro) and try and make it reputable, very few companies jump on that train and those with the money to really brand it already have something better (presumably brand.com)
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* Open addressing - If you open a new tld (mobi/biz/info/etc) speculators run in, no large businesses really take advantage or have any special incentive to use the extension. Sure they buy already existing brands to protect their trademarks, but they presumably own .com already and have advertised it). Big companies with big marketing budgets aren't saying 'wow this new brand.biz looks a lot better I buy that instead of .com.'
* Closed addressing - If you close the tld (.pro) and try and make it reputable, very few companies jump on that train and those with the money to really brand it already have something better (presumably brand.com)
...
Continued @ Link:
<!-- m --><a class="postlink" href="http://ohashi.info/article/why-new-tlds-dont-change-thing">http://ohashi.info/article/why-new-tlds ... ange-thing</a><!-- m -->
Feel free to comment on article, here, PM, whatever. Let's hear it.