When you start getting clicks.

[toni12345]

You bid one term and you start getting clicks. How many clicks will you allow that ad to receive before you start looking at how much you are paying per click and how much money you are making in sales?I went to a Yahoo SEO Seminar last year in Boston. One of the things the woman stressed was that it takes 4 months for pay per clicks to catch up to you. I thought she was insane. A company I worked for had just went live so sure enough in 4 months we saw a spike in conversions. There's an old branding study that says your identity must be seen 4 separate times before a customer will trust you.If you're conversions are more than 3 or 4 percent then good for you!Let make sure this is what your saying. You start up an account this morning, and your ads are now live. You want to know how long until you see how much each ppc is costing? Google is usually about 3-4 hours behind. Yahoo is the same. I would recommend looking at a full day's worth of data to really see how per click you are going to pay.And for the 4 month thing...it also ties into many visitors don't buy from you the first time they click on your ads. We have alot of visitors we track that come through our ad, but don't actually purchase until a few weeks later.