Over on the SEOmoz blog, Rand did a blog post on this.
Quote: Every 3-4 years, there's a big shift or addition to the key metrics Google (and, to a lesser extent MSN/Bing and Yahoo!) uses to order competitive search results.
1996-1999: On-page keyword usage + meta data
1999 - 2002: PageRank + On-page
2002 - 2005: Anchor text + Domain name + PageRank + On-Page
2005 - 2009: Domain authority + Diversity of linking domains + Topic modeling + Anchor text + Domain name + PageRank + On-Page
In 2010 and 2011, we've already seen the entry of social signals from Facebook and Twitter. The recent clickstream stories revealed that both Google and Bing employ clickstream data (Bing has done so publicly for the last 3 years, Google more quietly and probably longer), though this likely is a relatively small data point for both.
It's my belief that the next generation of ranking signals will rely on three (relatively) new groups of metrics.
#1: Brand Signals
One of the reasons Google took so long to penalize JCPenney (it was first spam reported to me in late 2009) is that their....
Continued at: http://www.seomoz.org/blog/the-next-generation-of-ranking-signals
Any thoughts about what Rand has talked about? Feel
Quote: Every 3-4 years, there's a big shift or addition to the key metrics Google (and, to a lesser extent MSN/Bing and Yahoo!) uses to order competitive search results.
1996-1999: On-page keyword usage + meta data
1999 - 2002: PageRank + On-page
2002 - 2005: Anchor text + Domain name + PageRank + On-Page
2005 - 2009: Domain authority + Diversity of linking domains + Topic modeling + Anchor text + Domain name + PageRank + On-Page
In 2010 and 2011, we've already seen the entry of social signals from Facebook and Twitter. The recent clickstream stories revealed that both Google and Bing employ clickstream data (Bing has done so publicly for the last 3 years, Google more quietly and probably longer), though this likely is a relatively small data point for both.
It's my belief that the next generation of ranking signals will rely on three (relatively) new groups of metrics.
#1: Brand Signals
One of the reasons Google took so long to penalize JCPenney (it was first spam reported to me in late 2009) is that their....
Continued at: http://www.seomoz.org/blog/the-next-generation-of-ranking-signals
Any thoughts about what Rand has talked about? Feel