I'm new to ad campaigns and need to know what is an acceptable avg position and what is a profitable cpc that I shouldn't go over.Do you need to be on the first page or is 2nd & 3rd page o.k as it is much cheaper?Need to know about the cpc since the pennies can really add up.__________________You shouldn't be asking us. You should be looking over your PnL's and seeing where you have breathing room...then looking over your CTR stats and conversion stats. Then and only then can you made an educated decision of how high you should pay per click and how much you can afford daily. If you haven't even started yet, therefore have no data, I would suggest starting around the 5th position (depending on the cost of course). Then, start tracking your ROI and move down or up depending. Eventually you will find your golden spot.