What is Search Engine Optimization (SEO)? How it is done?

Fade

New Member
SEO (Search Engine Optimization) is a method to increase your 'page ranking' so that your website appears at the top of search engine lists when users search for specific keywords.

There are many aspects to this and it is more of an art than a science.
Some important things to consider for SEO (in order of importance)

1.Domain name
These should contain key words if possible. e.g. if I were selling flowers I?d want something like
www.buy-london-flowers.com or www.online-flowers-delivery.com
This is the single biggest factor in SEO and it really helps to have keywords contained within your domain name.
2.Standards compliant Markup
If your website is standards compliant (http//www.w3.org/) then search engines will be able to read the code more efficiently.
3.Incoming links
Your page ranking increases depending on the amount and quality of websites that link to yours.
Quality is very important, if nefarious sites (such as paid referral sites etc) link to your website then the opposite effect occurs and your page ranking decreases.
There are some well known directories where you can ?post? your business website. The best directories are stringently maintained and well regarded with search engines.
However, it can be difficult and time-consuming to get your website accepted by them.
http//www.dmoz.org/ is probably one of the most well known and best regarded directories.
There are plenty of quick and free directories available, although you should be very careful which directories you submit to.
4.Page titles
Pretty self explanatory. Use different titles for every different page.
Use keywords within your titles.
5.Placement of content within code
Search engines judge content to be more important the higher up it is within the website code.
View the source code of your site, is the ?main content? near the top of the code or the bottom?
If it is near the bottom then it is badly designed and will negatively impact your SEO.
6.Use of correct semantic markup
In HTML certain tags (when used correctly) can give content more ?weight? and can benefit your SEO.
e.g. <h1>Plant Machinery Sales</h1> = Content header
(There are of course many different tags)
7.META Tags
Meta tags are now depreciated, most search engines ignore them completely and they have no effect whatsoever on your page ranking.
Some smaller search engines however do still use them, so it?s best to include standards compliant meta tags just in case.

There are of course many other aspects to SEO but that is a very brief overview.

You can also set up ?paid? search engine links such as Google Adwords (www.google.co.uk/adwords) and Microsoft AdCenter (https//adcenter.microsoft.com/) although these can get expensive.

Localization
For advertising in different countries the same SEO tips apply (see above)
Also to take into consideration are
1.Localized domain names.
e.g. www.flowers.co.uk ? ranked higher on UK search engines
www.flowers.ru ? ranked higher on russian search engines
2.Location of website servers
e.g. a UK IP address will be listed on google.co.uk and a russian IP address will be listed on google.ru
3.Website content Language
English ranked higher on UK websites, Russian ranked higher on Russian websites.

Phew!
I hope this helps )

- Endjynn
 

Angelica1

New Member
Search Engine Optimization is to search engines your site more user friendly. Considering that most of your visitors do not know your website address and still find it should not be a headache for you. Visitors will probably use one of the major search engines and research on a topic of interest to them.
 

gregory

New Member
Search Engine Optimization is basically the process of improving the visibility of a website. So if you want your site to be visible to visitors, you should seek SEO Firm. Optimization strategy considers how search spiders employment and what people normally and the keywords they use. The main objective of the optimization search makes the visibility of websites in search sites by means of natural or organic.
 

Nile Hadwards

New Member
Hi dear it is nice article.And it may be more good, If it wrote with some short character and clean. Normally user will not like to read that much type of lengthy article. By the way keep on sharing your knowledge with us with little bit low character article with full of information. I really appreciate your efforts.


Fade said:
SEO (Search Engine Optimization) is a method to increase your 'page ranking' so that your website appears at the top of search engine lists when users search for specific keywords.

There are many aspects to this and it is more of an art than a science.
Some important things to consider for SEO (in order of importance)

1.Domain name
These should contain key words if possible. e.g. if I were selling flowers I?d want something like
www.buy-london-flowers.com or www.online-flowers-delivery.com
This is the single biggest factor in SEO and it really helps to have keywords contained within your domain name.
2.Standards compliant Markup
If your website is standards compliant (http//www.w3.org/) then search engines will be able to read the code more efficiently.
3.Incoming links
Your page ranking increases depending on the amount and quality of websites that link to yours.
Quality is very important, if nefarious sites (such as paid referral sites etc) link to your website then the opposite effect occurs and your page ranking decreases.
There are some well known directories where you can ?post? your business website. The best directories are stringently maintained and well regarded with search engines.
However, it can be difficult and time-consuming to get your website accepted by them.
http//www.dmoz.org/ is probably one of the most well known and best regarded directories.
There are plenty of quick and free directories available, although you should be very careful which directories you submit to.
4.Page titles
Pretty self explanatory. Use different titles for every different page.
Use keywords within your titles.
5.Placement of content within code
Search engines judge content to be more important the higher up it is within the website code.
View the source code of your site, is the ?main content? near the top of the code or the bottom?
If it is near the bottom then it is badly designed and will negatively impact your SEO.
6.Use of correct semantic markup
In HTML certain tags (when used correctly) can give content more ?weight? and can benefit your SEO.
e.g. <h1>Plant Machinery Sales</h1> = Content header
(There are of course many different tags)
7.META Tags
Meta tags are now depreciated, most search engines ignore them completely and they have no effect whatsoever on your page ranking.
Some smaller search engines however do still use them, so it?s best to include standards compliant meta tags just in case.

There are of course many other aspects to SEO but that is a very brief overview.

You can also set up ?paid? search engine links such as Google Adwords (www.google.co.uk/adwords) and Microsoft AdCenter (https//adcenter.microsoft.com/) although these can get expensive.

Localization
For advertising in different countries the same SEO tips apply (see above)
Also to take into consideration are
1.Localized domain names.
e.g. www.flowers.co.uk ? ranked higher on UK search engines
www.flowers.ru ? ranked higher on russian search engines
2.Location of website servers
e.g. a UK IP address will be listed on google.co.uk and a russian IP address will be listed on google.ru
3.Website content Language
English ranked higher on UK websites, Russian ranked higher on Russian websites.

Phew!
I hope this helps )

- Endjynn
 

sowmya

New Member
SEO, which stands for search engine optimization can be defined as a process of creating and analysing the individual web pages. It is really a good process, which plays a very important role in the field of online marketing. Its main objective is to provide better results in a shorter period of time as well as within a reasonable price.
 

randy

New Member
The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

Free Stock Tips,Commodity Tips,Nifty Tips
 

abdouacly

New Member
Search engine optimization is most effective way of internet marketing. It make website links on other websites which redirect to visitors on our website. It is good to improve well traffic of website and make it valuable.
 

perybutler

New Member
Search engine optimization is a need of internet and website which create well communication of twice. It create high traffic of website in the search engine and grow well page rank. Page rank is need of website which create attractive position of its in the internet.
 
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