What happens if the <title> is changed every day?

[b4away]

How will SE react?How it can affect the PR?Interesting question. Why does the title change every day? Are your keywords / phrases contained in the title? Does the content of the page change with the same frequency?This is not right. why would the title be changed everyday ?It would harm you more than do good.Regards/Puneet M.It won't effect PR as long as the page is at the same location.I can't see google liking it if you change the title a lot. It will mean the page in their index is unlikely to be the page the user sees when they visit your site. And google is all about providing relevant pages to the users search query.This is what adsense does:It collects all the info of the page, title, headers, <h1,2 and 3> tags, general content.Only after a few calls to the page it is usually processed and types of ads are appointed to it.Every time the page title changes, google sees that as a changed page, and there will not be relative ads to your page on there. Usually just general service ads that payout almost nothing.so from adsense viewpoint, it's not wise if you use that.For the search engine? it doesn't care, it only uses the title that is present when it crawls your site every few weeks.Michael_mike_ wrote:Lots of news sites do this. I guess it is like always. As long as the title and the content are relating to each other it is okay. AND updating the content regularely is definetly a good idea!Adding content is good, Changing what is on a page regularly is bad. Why would it be good to give a user a different page than what is in the google index?If i make a page about cars, then someone searches "cars", finds my page, Visits the page and finds it's now a page about brick laying how can that be good?Why would a user, Or google, Like that?Hmmm, somewhere I have read that changing content is positive for the PR, and I have read that a good optimized site is a site that have all keywords well disposed also!Now, my content change every day, and for me the logic end here, if I cannot change my page description and the title as well as my content...PR is nothing to do with content in the first place. You could have a blank page and keep the same PR.