The Misleading Bounce Rate Of Small And New Websites

Wilbur

New Member
For those asking about bounce rate and obsessing about it when your site/blog is only new:
Quote: Bounce rates of small and new websites are usually very low because of the type of traffic these sites receive. Usually the visitors are the owner of the site, his friends, his family, and some people he might not known but who are really interested in the topic of the site (as to find it via really narrow and specific search queries on Google).

As you can imagine, most of these visitors will stick around for a while, producing a really low bounce rate.

That is why you should start checking and worrying about your bounce rate only after six or twelve months, and once your achieve a reasonable traffic level (e.g., 500 visitors per day). The Misleading Bounce Rate Of Small And New Websites A nice reminder for people.

Also, it depends on the type of traffic you're getting which could make the bounce rate meaningless. If you've got an image which comes up on Google Images you might get a lot of traffic but that is classic bounce traffic who will visit to see the image and then lead. Only knowing where your traffic is coming from and what the traffic is actually viewing can give you any conclusions from your % bounce rate.
 
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