Oooo, i'm sure this will turn into a good topic for sure.
I don't do SEO for a living btw.
Quote: As SEOs we often live in a bubble, sometimes it's a social media bubble where we only tweet amongst our peers, sometimes it's a literal bubble that we don't explore outside our comfort zone, but that bubble can easily keep us from seeing things that to consultants in other fields is painfully obvious. At the end of the day, an SEO consultant isn't any more special than a CPA or a Financial Planner, we're all consultants and ultimately our job is to give our clients what they want.
The question then is, what do our clients want?
Our clients want value, our clients want progress, and they're willing to invest in consultants to get what they want, but it... Continued at: http://www.seomoz.org/ugc/the-busine...ion-vs-reality
Anyone have anything to say about this topic? Reality because I shows us its cause & effect relation in a unique manner. Our searching goes up & goes down. It really goes on a rapid manner that . It is not what it is,,,
But what you believe it is.....? SEO is all about patience and believe that what you are doing is gonna pay you, clients want result they get result but only when person doing SEO is patient one will get result for the work, just keep up the good work and see the result . In my opinion, the business of SEO is perception. Why?
(I will answer this based on what I perceived)
Before I do my SEO work everyday, I am visioning what will be the effect of my action to the website I am in charged. I am thinking first the long term effect of doing things before doing it. And by taking precautions I can now perceive the effect of those in reality.
Compare to reality, the expectation comes first. Granting the fact that people misinterpreted the true meaning and value of SEO. After knowing with the art of SEO, business can extend it's reach worldwide, apprehensions and excitement will come in. However, when things go wrong the client will rage asking why this and that happen, so disappointed, believe me that is because of the reality they perceived (expected). Quote: Originally Posted by MrSS In my opinion, the business of SEO is perception. Why?
(I will answer this based on what I perceived)
Before I do my SEO work everyday, I am visioning what will be the effect of my action to the website I am in charged. I am thinking first the long term effect of doing things before doing it. And by taking precautions I can now perceive the effect of those in reality.
Compare to reality, the expectation comes first. Granting the fact that people misinterpreted the true meaning and value of SEO. After knowing with the art of SEO, business can extend it's reach worldwide, apprehensions and excitement will come in. However, when things go wrong the client will rage asking why this and that happen, so disappointed, believe me that is because of the reality they perceived (expected). Very well said, agree with you.
I think its a very tough job of being a SEO consultant, because if we are providing consultancy services, people want results, they don't care what you do they just want the end result. So, yes I would agree that most of us do "live in a BUBBLE" but that is because all of us are so afraid of the outcome that we just do what we are successful doing.
But I think that creates a huge difference between a consultant and expert. According to me a consultant is one who can deliver people results (he may be following the same technique) not using anything new, but there are experts who experiment and are creative enough to find new ways for SEO and they are experts according to me.
SEOmoz and SEL are the two communities that is full of these SEO experts. Oh yeah the "bubble" that SEO people used to be when doing SEO, am almost forgot about it, thanks for reminding me akasheg. Stepping out of our comfort zone is risky and only adventurous people will certainly do, for them what they are doing is enough and formulating or trying other avenue will cause some unpredictable result compare to their tried and tested one. However, walking in other direction is something interesting for me. I might learn more effective, time efficient and updated technique in doing quality SEO work. That being said doing something new is a good investment of time and effort. The best thing about SEO is that it keeps on evolving. It demands you to be updated, to read, understand and strategize your plans according to the new criterion. Quote: Originally Posted by PromoDirect The best thing about SEO is that it keeps on evolving. It demands you to be updated, to read, understand and strategize your plans according to the new criterion. That's the good thing being in IT world, the only constant are the changes. Compare to other field like medicine, the same studies and routine over and over again. (I just use it to compare don't take it seriously) I'm not in SEO consulting. I am a small businessman and do my own SEO. I engage in SEO to generate traffic my internet presence can convert.
So here are my thoughts: "Actual" traffic converts. "Perceived" traffic does not.
Traffic is a real and measurable. In business traffic even makes a unique sound when converted: "cha ching". Reams of documentation are not necessary to know if SEO is working.
As someone who SEO consultants are constantly pursuing, I find the article disappointing but not surprising. I would suggest the author come out of his own SEO bubble and learn to understand his client's needs. I can tell you that if I was one his clients when I started to read the article, I would not be by the end. Simple, People with Lots of Money and non willingness of Learning and Doing it by them perceive that a Good SEO will realize what he thinks is success to his business.
In reality any business starts with a perception or belief that you would succeed. ANd then you put your effort to make it real. Without a perception or vision or without knowing what you want to achieve, you are basically not going to get anything. That is reality.
WHOA...... I have given an utter philosophical answer to a good business question: Reality.
I could write this was my perception before I wrote this.!! For sure It is what we believe.
What client want is results only. Many of them don't care what marketer did, they need high ranking in few span of time. But few have basic knowledge about seo and they give their full support to marketer and enough time to implement all their perception what marketer think. Perception versus reality: this issue has actually been causing me some consternation lately, let me explain. I took over the SEO work on my site and started to learn tips and tricks. I added my site to web directories, both paid and
I don't do SEO for a living btw.
Quote: As SEOs we often live in a bubble, sometimes it's a social media bubble where we only tweet amongst our peers, sometimes it's a literal bubble that we don't explore outside our comfort zone, but that bubble can easily keep us from seeing things that to consultants in other fields is painfully obvious. At the end of the day, an SEO consultant isn't any more special than a CPA or a Financial Planner, we're all consultants and ultimately our job is to give our clients what they want.
The question then is, what do our clients want?
Our clients want value, our clients want progress, and they're willing to invest in consultants to get what they want, but it... Continued at: http://www.seomoz.org/ugc/the-busine...ion-vs-reality
Anyone have anything to say about this topic? Reality because I shows us its cause & effect relation in a unique manner. Our searching goes up & goes down. It really goes on a rapid manner that . It is not what it is,,,
But what you believe it is.....? SEO is all about patience and believe that what you are doing is gonna pay you, clients want result they get result but only when person doing SEO is patient one will get result for the work, just keep up the good work and see the result . In my opinion, the business of SEO is perception. Why?
(I will answer this based on what I perceived)
Before I do my SEO work everyday, I am visioning what will be the effect of my action to the website I am in charged. I am thinking first the long term effect of doing things before doing it. And by taking precautions I can now perceive the effect of those in reality.
Compare to reality, the expectation comes first. Granting the fact that people misinterpreted the true meaning and value of SEO. After knowing with the art of SEO, business can extend it's reach worldwide, apprehensions and excitement will come in. However, when things go wrong the client will rage asking why this and that happen, so disappointed, believe me that is because of the reality they perceived (expected). Quote: Originally Posted by MrSS In my opinion, the business of SEO is perception. Why?
(I will answer this based on what I perceived)
Before I do my SEO work everyday, I am visioning what will be the effect of my action to the website I am in charged. I am thinking first the long term effect of doing things before doing it. And by taking precautions I can now perceive the effect of those in reality.
Compare to reality, the expectation comes first. Granting the fact that people misinterpreted the true meaning and value of SEO. After knowing with the art of SEO, business can extend it's reach worldwide, apprehensions and excitement will come in. However, when things go wrong the client will rage asking why this and that happen, so disappointed, believe me that is because of the reality they perceived (expected). Very well said, agree with you.
I think its a very tough job of being a SEO consultant, because if we are providing consultancy services, people want results, they don't care what you do they just want the end result. So, yes I would agree that most of us do "live in a BUBBLE" but that is because all of us are so afraid of the outcome that we just do what we are successful doing.
But I think that creates a huge difference between a consultant and expert. According to me a consultant is one who can deliver people results (he may be following the same technique) not using anything new, but there are experts who experiment and are creative enough to find new ways for SEO and they are experts according to me.
SEOmoz and SEL are the two communities that is full of these SEO experts. Oh yeah the "bubble" that SEO people used to be when doing SEO, am almost forgot about it, thanks for reminding me akasheg. Stepping out of our comfort zone is risky and only adventurous people will certainly do, for them what they are doing is enough and formulating or trying other avenue will cause some unpredictable result compare to their tried and tested one. However, walking in other direction is something interesting for me. I might learn more effective, time efficient and updated technique in doing quality SEO work. That being said doing something new is a good investment of time and effort. The best thing about SEO is that it keeps on evolving. It demands you to be updated, to read, understand and strategize your plans according to the new criterion. Quote: Originally Posted by PromoDirect The best thing about SEO is that it keeps on evolving. It demands you to be updated, to read, understand and strategize your plans according to the new criterion. That's the good thing being in IT world, the only constant are the changes. Compare to other field like medicine, the same studies and routine over and over again. (I just use it to compare don't take it seriously) I'm not in SEO consulting. I am a small businessman and do my own SEO. I engage in SEO to generate traffic my internet presence can convert.
So here are my thoughts: "Actual" traffic converts. "Perceived" traffic does not.
Traffic is a real and measurable. In business traffic even makes a unique sound when converted: "cha ching". Reams of documentation are not necessary to know if SEO is working.
As someone who SEO consultants are constantly pursuing, I find the article disappointing but not surprising. I would suggest the author come out of his own SEO bubble and learn to understand his client's needs. I can tell you that if I was one his clients when I started to read the article, I would not be by the end. Simple, People with Lots of Money and non willingness of Learning and Doing it by them perceive that a Good SEO will realize what he thinks is success to his business.
In reality any business starts with a perception or belief that you would succeed. ANd then you put your effort to make it real. Without a perception or vision or without knowing what you want to achieve, you are basically not going to get anything. That is reality.
WHOA...... I have given an utter philosophical answer to a good business question: Reality.
I could write this was my perception before I wrote this.!! For sure It is what we believe.
What client want is results only. Many of them don't care what marketer did, they need high ranking in few span of time. But few have basic knowledge about seo and they give their full support to marketer and enough time to implement all their perception what marketer think. Perception versus reality: this issue has actually been causing me some consternation lately, let me explain. I took over the SEO work on my site and started to learn tips and tricks. I added my site to web directories, both paid and