Michael Gray of Graywolf's SEO Blog has a wonderful article on shopping cart SEO tips. This is definitely one of those "must read" blog posts.
Quote: When you run an online e-commerce store with a shopping cart, it’s quite easy for your architecture and URL’s to enter into territory that’s not friendly for search engines.
http://www.wolf-howl.com/seo/shopping-cart-seo-tips/ After reading the article, I would love for you to add your thoughts here, or any additional tips that you might have . . . very useful information
thx for sharing with us! Quote: Originally Posted by dailyearner http://www.v7n.com/forums/seo-forum/162854-shopping-cart-seo-tips.html#post1272457
http://example.com/prod/product-name/
http://example.com/p/product-name/ Once I had an experience with a website who are dealing with wholesale products and they were not ranking good in search engines I suggested the same to target keywords by making URL simple. The benefit is that you can target the product and also the niche you are serving lets say "wholesale cameras".
Quote: I also recommend that you avoid using URL parameters at all on the product level pages. I prefer using 3-5 words for the product name, omitting stop words, and keeping the URL as short as possible. But I think some times with long URL you can target long tail keywords if we make it too short (URL) then long tail keywords will be ignored. As mentioned in the article we can use META tags for this purpose as well.
One thing that I don't know about is 301 why is it so important for SEO, if we don't use it ??
Quote: write the info to a cookie and 301 to the proper page. Thanks Cricket. This article just increased my to-do list slightly on my new project.
Good stuff mentioned there.
Quote: When a product goes out of stock, keep the page up and display a message saying that it’s not available for purchase. So important! I had a client remove a product as it wasn't going to be available for 3 months. The result? Since it was one of his main products, traffic dropped considerably and didn't come back for a week or two after he re-listed it as back in stock.
Similar products were still available, but that particular item was the most popular (traffic wise). He missed out on sales of other related items due to this action.
Unless it's an 'end of the line' item (never available again) then keep the item listed whether it's currently available or not.
Quote: When you run an online e-commerce store with a shopping cart, it’s quite easy for your architecture and URL’s to enter into territory that’s not friendly for search engines.
http://www.wolf-howl.com/seo/shopping-cart-seo-tips/ After reading the article, I would love for you to add your thoughts here, or any additional tips that you might have . . . very useful information
thx for sharing with us! Quote: Originally Posted by dailyearner http://www.v7n.com/forums/seo-forum/162854-shopping-cart-seo-tips.html#post1272457
http://example.com/prod/product-name/
http://example.com/p/product-name/ Once I had an experience with a website who are dealing with wholesale products and they were not ranking good in search engines I suggested the same to target keywords by making URL simple. The benefit is that you can target the product and also the niche you are serving lets say "wholesale cameras".
Quote: I also recommend that you avoid using URL parameters at all on the product level pages. I prefer using 3-5 words for the product name, omitting stop words, and keeping the URL as short as possible. But I think some times with long URL you can target long tail keywords if we make it too short (URL) then long tail keywords will be ignored. As mentioned in the article we can use META tags for this purpose as well.
One thing that I don't know about is 301 why is it so important for SEO, if we don't use it ??
Quote: write the info to a cookie and 301 to the proper page. Thanks Cricket. This article just increased my to-do list slightly on my new project.
Good stuff mentioned there.
Quote: When a product goes out of stock, keep the page up and display a message saying that it’s not available for purchase. So important! I had a client remove a product as it wasn't going to be available for 3 months. The result? Since it was one of his main products, traffic dropped considerably and didn't come back for a week or two after he re-listed it as back in stock.
Similar products were still available, but that particular item was the most popular (traffic wise). He missed out on sales of other related items due to this action.
Unless it's an 'end of the line' item (never available again) then keep the item listed whether it's currently available or not.