SEO practices, help me out

[Jackalope]

Hello everyone.Once again, the first place I come looking for aid is here on ozzu.com Ok so this is the overall picture, I'm starting a new job as a freelancer for a company, they asked me for a first assignment to come up with a package for SEO on our clients' websites.I am fairly new to SEO, I mean I know what it is and I allways tried to implement SEO on the websites I've made, however I can't say I know everything about it.This is the problem, my client's website is made up of Images only, there's barely any text, basically whoever made the site used very little HTML/CSS, they just slapped on the images and there it is, I do like the website, I don't criticise how others build websites, aslong as they function as intended and as long as the client is happy. However this is bad practice for someone who wants to show up on Google and other Search Engines, am I right? There's not much text on the website and I doubt Keywords alone will do the trick, I mean... maybe that alone will do it, but there's probably more I can do to work on SEO'ing this website.My idea was to give each page different meta tag keywords, for example, the homepage can have like, keywords "metal" "string" "iron" "chain" etcetera, then the "services" page could have like, "metal fusion" "chaining" "iron sculpturing", etcetera. Will this bother Good'Ol'Google? Or will it simply index each page normally? Basically, will this hinder me down more than help me?Also, right now since the pages are all just images with bitmap text and buttons, how about I get all that bitmap text into a <div style="visibility:hidden;">'text here'</div>? Does Google ignore this? Is this bad practice? The next thing would be to rename the "index.htm" "index1.htm" "index2.htm" into something like, "services-we-provide.htm" "where-you-can-reach-us.htm" and "how-to-request-a-quote.htm", and the "product.htm" "product1.htm" and "product2.htm" into "iron-corkscrews.htm" "metal-chains.htm" and "iron-string.htm".Keeping in mind that each of these .htm's would have their own keywords as to reflect the page's content.I also believe a sitemap page with just pure unadultered, correctly titled and neat HTML links would help a ton.Plus, giving alt="" a meaning to all the Images that compose not only the website but also its layout, is that helpful?I was thinking also, to further help me in my task, to pay for some exposure on google, like a couple hits per month, that couldnt hurt right? It's horribly cheap too!Is there something else I can do to further improve SEO on this website?Things i've done:Submit website to google directory,"Installl" Google Analytics on the website,Sitemap with all the pure html links.I appreciate the help very much!Title- Make each title relative to the pictures on the page- optimize for 1 or 2 keywords.Meta Tags- They are just suggestions to se's. They don't bare much weight. Use keywords that match title tag.Use Alt tags on the images. Describe the images in good detail as if a blind person were looking at the imageIf I were you I would ad some content even if it is a small amount. BacklinksBack linksTo be honest, if one is not confident about doing a job, why do it, what if you fail, your confidence and reputation will suffer greatly.Hi Ifrit. First off I would say that, if the pages contain almost no text, then it is going to be nigh on impossible to make those pages compete (and win) against other sites that have relevant text - so I would say the first thing you should do is inform your client - explain to them that search engines can't read or understand images.Unless I missed something you have not provided a URL for the site so it is difficult to provide targeted comment. One key point which you seem to have missed is identifying the best choice of keywords to target - a combination of - what keywords would the client want to be found for?- what keywords are most frequently searched for?- what keywords are there less competitors for?- what keywords does the site content make feasible?The meaningful page names you mention will help but try to avoid generic descriptions like 'where-you-can-reach-us.htm' - instead try and build in terms people might search for -like the company name. Use meaningful directory names too.I would avoid using <div style="visibility:hidden;"> - it's spam. You may get away with it - but you may not, and however you look at it, it is just pollution. I would make sure that you have meaningful, keyword rich, alt tags and title tags on all the images though.If the site is image rich, then Google images may be good source of traffic. I have found Google images to be particularly sensitive to the image filename - so get some meaningful keywords into those image filenames.Your sitemap html page is a good idea but you should also submit a sitemap (.xml) to Google https://www.google.com/accounts/ServiceLogin?service=sitemapsYou can autogen this from http://www.xml-sitemaps.com/Aside from the basics (like meaningful page titles, meta tags, H1 tags and textual content) then another thing to think about is which terms are used most frequently throughout the whole site - because Google keeps track of this - along with which terms are used most frequently in link text to your site. So - if you know what your primary keyword phrase for the entire site is - i.e. what search term you most want to be found for, then if you can find a way of building it into each page, that will do good.If your primary keyword phrase is 'green widgets' then you could have a footer that says something like greenwidgetco has been making green widgets in the bay area since 1984. We supply new and reconditioned green widgets worldwide and have won the green widget world supplier of the year award seven times.... well you get the idea...Good Luck!