Quote: Now that the holidays are over, many search marketers want to put their feet up and enjoy the down time. But does search ever have a lull? Not really ?it is always on. However, the slow season offers search marketers a great branding and growth opportunity.
The Opportunity For Brand Marketers
Whether your slow season occurs after the holiday rush or during the first week of August, it can be the perfect time to focus your efforts on creating brand awareness. Because many marketers turn off their campaigns during this time, the competition can be greatly reduced. As a result, your brand could have increased visibility in the search results, which could lead to new business at a lower cost. Search & The Slow Season: Your Brand
The Opportunity For Brand Marketers
Whether your slow season occurs after the holiday rush or during the first week of August, it can be the perfect time to focus your efforts on creating brand awareness. Because many marketers turn off their campaigns during this time, the competition can be greatly reduced. As a result, your brand could have increased visibility in the search results, which could lead to new business at a lower cost. Search & The Slow Season: Your Brand