Reversing the SEO Process: The Chocolate Chip Cookie Mistake

KariM

New Member
Rand's newest blog post is making me hungry right now. This is a very good read. In fact grab some cookies while you read this.
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(seomoz blog)

Quote: I've had the chance to talk to lots of folks who are just starting out building new web businesses, many of them for the first time and a few with some experience under their belt. What worries me is that a lot of these new businesses are reversing the SEO order of operations; making it 100X more difficult to succeed than need be.

A website that's pre-built its content, pre-conceived of its information architecture, pre-envisioned its marketing & communications strategy and already created its underlying code, CMS and functionality without considering SEO impact will always be at a severe disadvantage. And when it comes to links, that disadvantage is even stronger.

We all worry about a poorly built site and whether it will be accessible to spiders, but I see so many SEOs who approach a business or a site that's... Continued at: Reversing the SEO Process

Besides having Chocolate Chip cookies on your mind, what's your feedback on this blog post? Interesting, but as much as I enjoyed the analogy, all he seems to be saying is preparation is everything. To stretch the story further, wouldn't you say working out your recipe before you start is the best way to go?

In fact I don't see any problems building a website almost entirely before launching it when you have looked at the questions he posted first. interesting how this is so completely obvious to experienced seos, and such a totally foreign concept to so many web designers.
 
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