My website has a new RSS feed....I want to push it on aggregation sites as well as directories.
But my boss wants a "strategy"
So how can I add some sort of tracking to a feed so that we can see the visits in Google Analytics?
HOw can I use feedburner as a way to track traffic? I'm confused.
You want to see how many times people read that feed?
If so, that's impossible, unless you put it on a separate page and only viewable from there, in which case you can just track that page and look at the bounce rate, and avg. time on the page.
If you just have your feed showing on a regular page, the statistics won't be accurate due to the face that you can't guarantee people are actually looking at and reading that feed as opposed to just being on the page.
You can also see how many people subscribe to that feed, but keep in mind, you can have hundreds of people viewing that feed and remembering about it, but zero that subscribe to it. Im only interested in seeing how many visits come to the website via the RSS feed. Thats all. Whether they come from a feed reader, an aggrigate site, or a feed directory makes no difference. Google Analytics, and just look at where your feed is placed, and see how many visits are coming from that site. Quote: Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy. It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy. http://www.feedforall.com/measuring-rss.htm You should care where the traffic comes from for a variety of reasons. The biggest reason is it helps you clearly define which strategy is working and which ones are not going to be worth your time.
Feedburner will give you stats for your RSS feed readership.
Using the RSS feed on directories and aggregators/mash-ups is alright, but I would use that feed to syndicate/automate publishing on the companies FB fan page and Twitter profile. It's a good way to make life easier. Just a suggestion!
But my boss wants a "strategy"
So how can I add some sort of tracking to a feed so that we can see the visits in Google Analytics?
HOw can I use feedburner as a way to track traffic? I'm confused.
You want to see how many times people read that feed?
If so, that's impossible, unless you put it on a separate page and only viewable from there, in which case you can just track that page and look at the bounce rate, and avg. time on the page.
If you just have your feed showing on a regular page, the statistics won't be accurate due to the face that you can't guarantee people are actually looking at and reading that feed as opposed to just being on the page.
You can also see how many people subscribe to that feed, but keep in mind, you can have hundreds of people viewing that feed and remembering about it, but zero that subscribe to it. Im only interested in seeing how many visits come to the website via the RSS feed. Thats all. Whether they come from a feed reader, an aggrigate site, or a feed directory makes no difference. Google Analytics, and just look at where your feed is placed, and see how many visits are coming from that site. Quote: Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy. It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy. http://www.feedforall.com/measuring-rss.htm You should care where the traffic comes from for a variety of reasons. The biggest reason is it helps you clearly define which strategy is working and which ones are not going to be worth your time.
Feedburner will give you stats for your RSS feed readership.
Using the RSS feed on directories and aggregators/mash-ups is alright, but I would use that feed to syndicate/automate publishing on the companies FB fan page and Twitter profile. It's a good way to make life easier. Just a suggestion!