According to you Is PPC right alternate of SEO. Someone told me that PPC is more expensive than SEO that's why some uses hesitating in using PPC technique
SEO is a organic way here you don't want to pay for the rankings but you should wait for it
PPC is a paid result if you pay then your website will be visible top in the search engine no need to wait for that
Of course P P C is paid one and its expensive but seo is free of cost but seo is time taking process i cant say exactly alternate of seo is ppc but it all depends on your strength and the way your company plan