Plural or not?

admin

Administrator
Staff member
I am comtemplating setting up a site for a one-word niche. As usual, quite a number of two-word domains available, and all the one-word domains taken. But to my surprise, the plural of the keyword is available. The plural form is just an additional 's' (not -ies or -es).

But the problem is, the plural form of this keyword is almost never searched for. Entering the plural keyword into Overture Suggestion Tool shows nothing! WordTracker of course gave me keywords in singular form.

So is it advisable to use this plural keyword as my domain name? From a SEO point of view, any negative impact even if I use the keyword in singular form throughout the site? If you were me, would you rather get a two-word domain?

Thanks in advance! :)
 
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