Maviturnam
New Member
I was just on the SEOmoz blog and found this blog post on there Youmoz blog. Hopefully this blog post will help someone out. Additional tips are welcomed.
Quote: PDF documents are often neglected in on-site SEO efforts. I consider that a mistake, as there is actually a large amount of potential in optimizing PDFs. The documents often contain good, unique, high-quality content that can be useful for search visitors. We know that search engines have gotten pretty good at crawling and indexing PDFs, and I personally see them in search results often. So it's important to make sure that you do what you can to increase their visibility in SERPs.
I recently started a new project for a client with a large collection of PDFs on the company's website. The documents are tutorials, guides, product manuals, industry articles and promotional brochures. All of these are useful to visitors, but have little visibility because they don't rank in search results. As I started thinking about the best way to approach SEO for PDFs, I checked SEOmoz for tips and was surprised to find nothing on the topic in the last couple years (please correct me if I'm wrong about that.)
So after doing some research, I came up with a checklist for PDF optimization.
Continued at: Optimizing PDF Documents for Search
Any thoughts on this blog post? Do you disagree with anything that was mentioned? If so, please explain why. Yes PDF file is crawled by Search Engine Spiders and it is important to optimize them. We need to avoid same content in our html page and PDF file as it may cause duplicate content issue. Heard of PDF optimization before. I have one question, can we get backlinks as we can hyperlink our keyword and these PDF are crawled by SE's. Merge PDF Documents
Split PDF Pages into a New Document
Rotate PDF Pages or Documents
Decrypt Input as Necessary (Password Required)
Encrypt Output as Desired
Fill PDF Forms with FDF Data or XFDF Data and/or Flatten Forms
Apply a Background Watermark or a Foreground Stamp
Report on PDF Metrics such as Metadata, Bookmarks, and Page Labels
Update PDF Metadata Quote: Originally Posted by princedant Merge PDF Documents
Split PDF Pages into a New Document
Rotate PDF Pages or Documents
Decrypt Input as Necessary (Password Required)
Encrypt Output as Desired
Fill PDF Forms with FDF Data or XFDF Data and/or Flatten Forms
Apply a Background Watermark or a Foreground Stamp
Report on PDF Metrics such as Metadata, Bookmarks, and Page Labels
Update PDF Metadata That's a nice list you typed up. Could you explain a little bit more what's this all about? wow if pdf document indexed can give link back to website It actually follows the same optimization format, though keywords should be more on the first page, just like it being the homepage. Top tip and I had heard of this before.
I think it is always good practice to get in to the habit of writing for 'optimisation' with whatever you write as it can then easily be pulled and added to a site either as on page copy or as a PDF. The thing I noticed a while back with PDFs is that people will access one from a search engine, read it, and then leave without accessing the remainder of the website. I think a lot of people don't realize that they can use the URL of the PDF to access the remainder of the website. For this reason, I recommend formatting and hyperlinking elements in the PDF to direct people back to the html portion of the website - especially people who have found the PDF on a search engine. Quote: Originally Posted by Physical Therapy The thing I noticed a while back with PDFs is that people will access one from a search engine, read it, and then leave without accessing the remainder of the website. I think a lot of people don't realize that they can use the URL of the PDF to access the remainder of the website. For this reason, I recommend formatting and hyperlinking elements in the PDF to direct people back to the html portion of the website - especially people who have found the PDF on a search engine. That's a good idea. I gotta admit this. On some Clickbank products, the owner did not do a good job in preventing people from viewing other pages on the website. I have read a few .pdf's without buying the actual product because it was indexed in the search engine.
People need to protect there .pdf files from being indexed in the search engines if we need to purchase them.
In the PDF, like you mentioned, put the URL to the homepage in the top of the file and perhaps on multiple pages to remind the visitor to visit the homepage for additional information...etc It's my understanding that backlinks in PDFs still don't count for page rank or keywords, but I'm putting backlinks in PDFs as a matter of policy anyway. I'm banking that Google or some search engine will eventually figure out that PDFs matter too, and them my links will already be in place.
Quote: PDF documents are often neglected in on-site SEO efforts. I consider that a mistake, as there is actually a large amount of potential in optimizing PDFs. The documents often contain good, unique, high-quality content that can be useful for search visitors. We know that search engines have gotten pretty good at crawling and indexing PDFs, and I personally see them in search results often. So it's important to make sure that you do what you can to increase their visibility in SERPs.
I recently started a new project for a client with a large collection of PDFs on the company's website. The documents are tutorials, guides, product manuals, industry articles and promotional brochures. All of these are useful to visitors, but have little visibility because they don't rank in search results. As I started thinking about the best way to approach SEO for PDFs, I checked SEOmoz for tips and was surprised to find nothing on the topic in the last couple years (please correct me if I'm wrong about that.)
So after doing some research, I came up with a checklist for PDF optimization.
Continued at: Optimizing PDF Documents for Search
Any thoughts on this blog post? Do you disagree with anything that was mentioned? If so, please explain why. Yes PDF file is crawled by Search Engine Spiders and it is important to optimize them. We need to avoid same content in our html page and PDF file as it may cause duplicate content issue. Heard of PDF optimization before. I have one question, can we get backlinks as we can hyperlink our keyword and these PDF are crawled by SE's. Merge PDF Documents
Split PDF Pages into a New Document
Rotate PDF Pages or Documents
Decrypt Input as Necessary (Password Required)
Encrypt Output as Desired
Fill PDF Forms with FDF Data or XFDF Data and/or Flatten Forms
Apply a Background Watermark or a Foreground Stamp
Report on PDF Metrics such as Metadata, Bookmarks, and Page Labels
Update PDF Metadata Quote: Originally Posted by princedant Merge PDF Documents
Split PDF Pages into a New Document
Rotate PDF Pages or Documents
Decrypt Input as Necessary (Password Required)
Encrypt Output as Desired
Fill PDF Forms with FDF Data or XFDF Data and/or Flatten Forms
Apply a Background Watermark or a Foreground Stamp
Report on PDF Metrics such as Metadata, Bookmarks, and Page Labels
Update PDF Metadata That's a nice list you typed up. Could you explain a little bit more what's this all about? wow if pdf document indexed can give link back to website It actually follows the same optimization format, though keywords should be more on the first page, just like it being the homepage. Top tip and I had heard of this before.
I think it is always good practice to get in to the habit of writing for 'optimisation' with whatever you write as it can then easily be pulled and added to a site either as on page copy or as a PDF. The thing I noticed a while back with PDFs is that people will access one from a search engine, read it, and then leave without accessing the remainder of the website. I think a lot of people don't realize that they can use the URL of the PDF to access the remainder of the website. For this reason, I recommend formatting and hyperlinking elements in the PDF to direct people back to the html portion of the website - especially people who have found the PDF on a search engine. Quote: Originally Posted by Physical Therapy The thing I noticed a while back with PDFs is that people will access one from a search engine, read it, and then leave without accessing the remainder of the website. I think a lot of people don't realize that they can use the URL of the PDF to access the remainder of the website. For this reason, I recommend formatting and hyperlinking elements in the PDF to direct people back to the html portion of the website - especially people who have found the PDF on a search engine. That's a good idea. I gotta admit this. On some Clickbank products, the owner did not do a good job in preventing people from viewing other pages on the website. I have read a few .pdf's without buying the actual product because it was indexed in the search engine.
People need to protect there .pdf files from being indexed in the search engines if we need to purchase them.
In the PDF, like you mentioned, put the URL to the homepage in the top of the file and perhaps on multiple pages to remind the visitor to visit the homepage for additional information...etc It's my understanding that backlinks in PDFs still don't count for page rank or keywords, but I'm putting backlinks in PDFs as a matter of policy anyway. I'm banking that Google or some search engine will eventually figure out that PDFs matter too, and them my links will already be in place.