I just notice that and find the answers of the big changes on the last week at the ranks altough there werent any pr/backlink update.Here it is; before when you search a "keyword" at the google , at the results the "keyword" doesnt seem bold at the page names as "keyword.html" only the desc.+content+title+domain results bold if it contains the "keyword" but now also "keyword.html" seems bold.And really effect the rankings, all the pages that i have changed its file/page name as the keywords, ranked trible as before. thanks for the info dolay. can you please remove 1 of the links in your sig?we only allow 2 links from a signature, thanks.Hmm.. may be that explains why some of my rankings went up last few days. Does google distinguish between "word" and "words"? If I have "words" as a keyword, when someone search for "word" will google include the results with "words". I didn't think they would, but I am seeing some different results. One of my sites is optimized for "words" but when you search for "word" the site is coming up as the first result.from my experience:if it's plural/not plural when it should be (ie when someone's searching for that), it may show up, but it's not given nearly as much credit- it's a lot lower in the SERPs.disgust wrote:My pages that had keywords in the url have dropped 20 spots over the past two weeks.thanks for the info dolay. phaugh wrote: