I have a business in the health care arena. We have a web site that is an acronym of the business name - no keywords. I have read on a technology forum that it is advisable to purchase multiple keyword domains that relate to your products/services. This is supposed to have both seo and marketing benefits. I'm not clear what these benefits are, or how this is supposed to work. I have also read arguments to the contrary - that you should avoid multiple domains because it can get your site banned, etc.
Can someone explain this? Or point me to an article/site that explains it?
many thanks!
rg You only need to have one domain for each website that you operate. If you do put up two websites with exactly the same content then one will be filtered out of the search engine results as they are seen as being duplicates.
A keyword domain can help a little in the search engines, but something brandable may be better as it will probably be more memorable. Thanks. I wasn't meaning two sites w/the same content though. I mean keyword domains with 301 redirects that may bring in targeted traffic, or keyword domains that capture our specializations that we either redirect to our main site or perhaps build out w/original content and links between them.
Seems like there could be other reasons too. Let's say our current site is on etsta.com (that's just an example, not our actual domain). And let's say our specializations
Can someone explain this? Or point me to an article/site that explains it?
many thanks!
rg You only need to have one domain for each website that you operate. If you do put up two websites with exactly the same content then one will be filtered out of the search engine results as they are seen as being duplicates.
A keyword domain can help a little in the search engines, but something brandable may be better as it will probably be more memorable. Thanks. I wasn't meaning two sites w/the same content though. I mean keyword domains with 301 redirects that may bring in targeted traffic, or keyword domains that capture our specializations that we either redirect to our main site or perhaps build out w/original content and links between them.
Seems like there could be other reasons too. Let's say our current site is on etsta.com (that's just an example, not our actual domain). And let's say our specializations