Hi
I have just read on "long tail vs fat head optimization" but didn't understand it clearly. Please help me to better understand it.
thanks I've heard someone (possibly one of the SEOMoz crowd) use this term recently, I can only assume by Fat Head, he means the opposite of long tails, if so:
A Long tail - "big green widgets with bells on"
Fat Head - "widgets" still not clear about the concept. can anyone explain it? I think Fat Head is high-frequency keywords, while Long Tail is low-frequency keywords. High-frequency keywords are very competitive and it's hard to get on top having only this kind of main keywords. So you need to combine types of your keywords to be better optimized. So the fat head is the competitive keyword right? Do you have an article about that fat head optimization? That's new seo word for me.
i did not get you? i have no idea about it. There you go:
http://hamletbatista.com/2007/08/15/long-tail-vs-fat-head-optimization-strategies-–-part-1/
If you're patient enough to read it all, you'll get the whole idea correctly
This may be my stupid night..
Read the blog..
Still do not see "fathead" explained..... It seems there are several view on what these phrases mean.
I've always followed the idea that long tail relates to phrases that are "buy phrases". That is they are the search phrases people use when they have done their research and are trying to find the seller. They are at the tail end of their buying sequence. These search phrases tend to be long and precise, such as a specific product. Their nature means each phrase tends to get fewer searches made on them, but there are many phrases to chose from and the competition tends to be lower. So targeting long tail phrases relates to aiming at lots of easier to compete with, low volume but converting phrases. Niche marketing is about targeting long tail phrases.
So, I would guess fat head phrases are shorter phrases that are used at the start (head) of a persons research process. Such as a product type. They probably have high search volumes (fat), but at the same time there are fewer of them and they are very competitive. As these phrases are at the early research part of a search sequence they tend to get lower conversion rates. People will move on as they are researching. However, getting your brand in sight early on can be a big benefit. I would say only big players could target those phrases.
It's an SEO dream to find a relevant high volume, low competition phrase that converts to sales
longtail for begin,fat head for long time.In fact,they are all right way to do.It depends your factors. hm, i didn't know that terms. long tail - that i can understand, but why high frequency words is calling fat head?? Quote: Originally Posted by Tiggerito 
So, I would guess fat head phrases are shorter phrases that are used at the start (head) of a persons research process. Such as a product type. They probably have high search volumes (fat), but at the same time there are fewer of them and they are very competitive. As these phrases are at the early research part of a search sequence they tend to get lower conversion rates. People will move on as they are researching. However, getting your brand in sight early on can be a big benefit. I would say only big players could target those phrases.
This one actually makes a lot of sense.. so I think it's still better to go after long tails:
- less competition
- higher conversation ratios
I have just read on "long tail vs fat head optimization" but didn't understand it clearly. Please help me to better understand it.
thanks I've heard someone (possibly one of the SEOMoz crowd) use this term recently, I can only assume by Fat Head, he means the opposite of long tails, if so:
A Long tail - "big green widgets with bells on"
Fat Head - "widgets" still not clear about the concept. can anyone explain it? I think Fat Head is high-frequency keywords, while Long Tail is low-frequency keywords. High-frequency keywords are very competitive and it's hard to get on top having only this kind of main keywords. So you need to combine types of your keywords to be better optimized. So the fat head is the competitive keyword right? Do you have an article about that fat head optimization? That's new seo word for me.
http://hamletbatista.com/2007/08/15/long-tail-vs-fat-head-optimization-strategies-–-part-1/
If you're patient enough to read it all, you'll get the whole idea correctly
Read the blog..
Still do not see "fathead" explained..... It seems there are several view on what these phrases mean.
I've always followed the idea that long tail relates to phrases that are "buy phrases". That is they are the search phrases people use when they have done their research and are trying to find the seller. They are at the tail end of their buying sequence. These search phrases tend to be long and precise, such as a specific product. Their nature means each phrase tends to get fewer searches made on them, but there are many phrases to chose from and the competition tends to be lower. So targeting long tail phrases relates to aiming at lots of easier to compete with, low volume but converting phrases. Niche marketing is about targeting long tail phrases.
So, I would guess fat head phrases are shorter phrases that are used at the start (head) of a persons research process. Such as a product type. They probably have high search volumes (fat), but at the same time there are fewer of them and they are very competitive. As these phrases are at the early research part of a search sequence they tend to get lower conversion rates. People will move on as they are researching. However, getting your brand in sight early on can be a big benefit. I would say only big players could target those phrases.
It's an SEO dream to find a relevant high volume, low competition phrase that converts to sales
So, I would guess fat head phrases are shorter phrases that are used at the start (head) of a persons research process. Such as a product type. They probably have high search volumes (fat), but at the same time there are fewer of them and they are very competitive. As these phrases are at the early research part of a search sequence they tend to get lower conversion rates. People will move on as they are researching. However, getting your brand in sight early on can be a big benefit. I would say only big players could target those phrases.
This one actually makes a lot of sense.. so I think it's still better to go after long tails:
- less competition
- higher conversation ratios