Landing Page optimization

wmadskomq

New Member
Hi guys..
What is Landing page Optimization in SEO..
Is this normal seo process or we have to to something else? When a user types in certain key phrases in the search engine it will display a list of websites.When a user clicks on one of those websites it will land them into a ceratin page.Here comes the landing page optimization.The landing page must be optimized in such a way that the purpose which made the user click on the link should be served.
Certain things to keep in mind while doing landing page optimization
a>For example if your site is giving them any offer try to guide your customer in the right path about where they can find more info about that offer.
b>Don't take over their computer by putting some other ads which prevents them from what they were viewing.
c>Try to put the hyperlinks in the first,middle page of your content for the users benefit. Introduction to Website and Landing Page Optimization :

Quote: There are three primary elements of quality to keep in mind when optimizing your site:

* Relevant and original content: Attracts users and keeps them returning to your site.
* Transparency: For websites, this means being clear about the nature of your business, how your site interacts with the user's computer, and how you use a visitor's personal information.
* Navigability: Providing an easy path for users to find what they are looking for on your website. http://adwords.google.com/support/aw/bin/static.py?hl=en&page=guide.cs&guide=23818&topic=23819
 
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