jQuery Placeholder & Master Pages

[mods]

I'm using the jQuery Placeholder plugin on my forms, everything works perfectly on the asp.net page; and on my masterpage I have all the correct .ClientID settings so my jQuery Validation is works.The issue I am having is that to initialise the placeholder script you use:\[code\]$('input, textarea').placeholder();\[/code\]Is there a way for me to get this working on a masterpage, I tried calling \[code\]<%=txtFirstName.UniqueID %>.placeholder()\[/code\]with no luck, is there a way to get this working?Sorry guys I made a mistake; the placeholder is on a TextBox.All help is greatly appreciated.Matt