cartervienna
New Member
Good old J.C. Penny was getting sneaky with there tactic's. If you have not heard about this news yet, here is some information. I'm still reading stuff on this right now. I shop at this store.
Quote: Today, the New York Times published an article about a search engine optimization investigation of J.C. Penney. Perplexed by how well jcpenney.com did in unpaid (organic) search results for practically everything the retailer sold, they asked someone familiar with the world of search engine optimization (SEO) to look into it a bit more. The investigation found that thousands of seemingly unrelated web sites (many that seemed to contain only links) were linking to the J.C. Penney web site. And most of those links had really descriptive anchor text. It was almost like someone had arranged for all of those links in order to get better rankings in Google.
The New Yorks Times presented their findings to Google. Googler Matt Cutts, head of webspam, confirmed that the tactics violated the Google webmaster guidelines and shortly after, the J.C. Penney web site was nowhere to found for the queries they had previously ranked number one for. Matt tweeted that...... Continued at: http://searchengineland.com/new-yor...at-causes-plummeting-rankings-in-google-64529
Here is a direct link to the ny times story. http://www.nytimes.com/2011/02/13/business/13search.html?ref=business
It's just sad how a large company like J.C. Penny got away with it for so long. With those kinds of search results, they must of pulled in a ton of extra sales over the holiday. Your thoughts on this news? Frankly as a person who plays by the rules all the time, I love it,
Quote: But some companies think they can outsmart Google. They think they won’t get caught. They see that it works for competitors. They try it and it works for them too. So they say think well, the guidelines say not to do it, but it works! I’m getting more traffic and sales than ever! Why would I stop? Source: the linked article.
Every dog has its day and mine will come some time.
It shows that any company no matter how big or small will do what it takes to get to the top. Thats the power of the internet. The problem is for the smaller companies with a lower budget. It would almost be better to hire an SEO company to not only help you but to investigate your competitors. Maybe thats the new market, SEO PI for hire. An interesting article and one for all link scheme hatchers should to take note of. What does seem unfair is that if indeed JC Penny hired an SEO company in good faith is that JC Penny are being penalised and loosing revenue as a result of someone else's actions and the SEO company using black hat methods apparently walk away without being held to account. Quote: Originally Posted by Elliott 
An interesting article and one for all link scheme hatchers should to take note of. What does seem unfair is that if indeed JC Penny hired an SEO company in good faith is that JC Penny are being penalised and loosing revenue as a result of someone else's actions and the SEO company using black hat methods apparently walk away without being held to account. Since they're named in the article, the SEO company will be held to account when they try to get new clients.
Quote: J.C. Penney, when contacted by the New York Times, said that they didn
Quote: Today, the New York Times published an article about a search engine optimization investigation of J.C. Penney. Perplexed by how well jcpenney.com did in unpaid (organic) search results for practically everything the retailer sold, they asked someone familiar with the world of search engine optimization (SEO) to look into it a bit more. The investigation found that thousands of seemingly unrelated web sites (many that seemed to contain only links) were linking to the J.C. Penney web site. And most of those links had really descriptive anchor text. It was almost like someone had arranged for all of those links in order to get better rankings in Google.
The New Yorks Times presented their findings to Google. Googler Matt Cutts, head of webspam, confirmed that the tactics violated the Google webmaster guidelines and shortly after, the J.C. Penney web site was nowhere to found for the queries they had previously ranked number one for. Matt tweeted that...... Continued at: http://searchengineland.com/new-yor...at-causes-plummeting-rankings-in-google-64529
Here is a direct link to the ny times story. http://www.nytimes.com/2011/02/13/business/13search.html?ref=business
It's just sad how a large company like J.C. Penny got away with it for so long. With those kinds of search results, they must of pulled in a ton of extra sales over the holiday. Your thoughts on this news? Frankly as a person who plays by the rules all the time, I love it,
Quote: But some companies think they can outsmart Google. They think they won’t get caught. They see that it works for competitors. They try it and it works for them too. So they say think well, the guidelines say not to do it, but it works! I’m getting more traffic and sales than ever! Why would I stop? Source: the linked article.
Every dog has its day and mine will come some time.
An interesting article and one for all link scheme hatchers should to take note of. What does seem unfair is that if indeed JC Penny hired an SEO company in good faith is that JC Penny are being penalised and loosing revenue as a result of someone else's actions and the SEO company using black hat methods apparently walk away without being held to account. Since they're named in the article, the SEO company will be held to account when they try to get new clients.Quote: J.C. Penney, when contacted by the New York Times, said that they didn