Illegal Syntax Expecting valid start name character

[MarkH]

How do I escape the \[code\]&\[/code\] in the app settings? I've tried \[code\]\\[/code\] but didn't work?\[code\]<?xml version="1.0" encoding="utf-8" ?><configuration> <appSettings> <add key="preset" value="http://stackoverflow.com/questions/10944834/iPhone & iPod Touch"/> </appSettings></configuration>\[/code\]The \[code\]&\[/code\] in the preset key value causes error \[code\]Illegal Syntax Expecting valid start name character\[/code\]