Link popularity plays an important role in the visibility of your Web site. It is impossible to get high rank in search results without link exchange of other sites. So, let's look at some do's and don'ts to consider when trying to build your link popularity.
Do's
1. When you will visit related category sites, you should check whether they are offering guestbooks or fourms. If present, you should post a message with indicating your URL in signature.
2. You should concentrate link exchange with related site only. Non related site link exchange will result into link farm and it will be penalised by Google.
3. List your site in one or more major directories like as Yahoo, Looksmart, and Open Directory Project. Open Directory is free, so it's a good place to start. Also, these directories are far easier to get listed in than the open directory. <!-- m --><a class="postlink" href="http://www.joeant.com/suggest.htm">http://www.joeant.com/suggest.htm</a><!-- m --> <!-- m --><a class="postlink" href="http://www.goguides.org/info/addurl.htm">http://www.goguides.org/info/addurl.htm</a><!-- m --> & <!-- m --><a class="postlink" href="http://www.glimpsy.com/gimpsy/searcher/suggest.php">http://www.glimpsy.com/gimpsy/searcher/suggest.php</a><!-- m --> and follow the instruction present there. Also, see if your site is relevant to a particular About.com area, and submit it to the guide.
4. Visit Link Popularity Check <!-- m --><a class="postlink" href="http://www.linkpopularitycheck.com/">http://www.linkpopularitycheck.com/</a><!-- m --> and search for your competitors. Start visiting the sites that are linked to your competitors, and write to see if they'll consider linking to your site.
5. Before applying links, you should add their link to your site and if the company sees that you have already added their link, then they will pleased to add your link to link directory. Please note that you should link only your related links.
6. Consider what other fields are related to your particular industry and concentrate on getting links from those areas. You won't want to add competing sites to your link page, but you probably won't mind adding links to sites that aren't direct competitors. For example, if you have a site that sells needlework kits, you won't want to list other sites that sell needlework kits. However, you probably won't mind linking to sites offering related products, such as sewing baskets, books on needlework, or online sewing classes.
7. Consider setting up separate theme-oriented domains and link all of your domains together.
8. You should give Offer a discount on your goods or services for anyone who agrees to post a small graphic on their site that links back to your site.
9. You can create any testimonials for any website where you want to add your link and inform them and try to encourage to link to the page.
10. You can set up affiliate program which ultimately boost your link popularity.
11. Visit the Reciprocal link exchange forums like Webmaster World Forums and see for new ideas for building link popularity.
12. Develop a plan boosting link popularity and try to add 5 links daily.
13. The best link analysis tool on the market is Optilink <!-- m --><a class="postlink" href="http://www.optitext.com/opti_link">http://www.optitext.com/opti_link</a><!-- m --> It will analyze your own Web site's complete linking structure along with your competitors and show you exactly what areas you need to work on.
14. Non Reciprocal Link Exchange is much smarter than link exchange. If possible, you can try non-reciprocal link exchange that will boost your link popularity.
15. Become a content provided in your focus area, and get your articles posted across the Net in related areas.
Dont's
1. Don't participate in link exchange programs or link farms.
2. Don't make the mistake of thinking that link popularity isn't important or necessary.
3. Don't use redirects on those sites pointing back to your main site if you create separate theme focused sites for the purpose of boosting link popularity.
4. Don't share the same IP address for each domain if you interlink multiple domains that you own.
5. Avoid to Post in FFA Sites.
In Conclusion, devote some time and energy to the building of a solid link popularity for your site. Not only will it help your site in the rankings, but it will more than likely increase your traffic as well.
Do's
1. When you will visit related category sites, you should check whether they are offering guestbooks or fourms. If present, you should post a message with indicating your URL in signature.
2. You should concentrate link exchange with related site only. Non related site link exchange will result into link farm and it will be penalised by Google.
3. List your site in one or more major directories like as Yahoo, Looksmart, and Open Directory Project. Open Directory is free, so it's a good place to start. Also, these directories are far easier to get listed in than the open directory. <!-- m --><a class="postlink" href="http://www.joeant.com/suggest.htm">http://www.joeant.com/suggest.htm</a><!-- m --> <!-- m --><a class="postlink" href="http://www.goguides.org/info/addurl.htm">http://www.goguides.org/info/addurl.htm</a><!-- m --> & <!-- m --><a class="postlink" href="http://www.glimpsy.com/gimpsy/searcher/suggest.php">http://www.glimpsy.com/gimpsy/searcher/suggest.php</a><!-- m --> and follow the instruction present there. Also, see if your site is relevant to a particular About.com area, and submit it to the guide.
4. Visit Link Popularity Check <!-- m --><a class="postlink" href="http://www.linkpopularitycheck.com/">http://www.linkpopularitycheck.com/</a><!-- m --> and search for your competitors. Start visiting the sites that are linked to your competitors, and write to see if they'll consider linking to your site.
5. Before applying links, you should add their link to your site and if the company sees that you have already added their link, then they will pleased to add your link to link directory. Please note that you should link only your related links.
6. Consider what other fields are related to your particular industry and concentrate on getting links from those areas. You won't want to add competing sites to your link page, but you probably won't mind adding links to sites that aren't direct competitors. For example, if you have a site that sells needlework kits, you won't want to list other sites that sell needlework kits. However, you probably won't mind linking to sites offering related products, such as sewing baskets, books on needlework, or online sewing classes.
7. Consider setting up separate theme-oriented domains and link all of your domains together.
8. You should give Offer a discount on your goods or services for anyone who agrees to post a small graphic on their site that links back to your site.
9. You can create any testimonials for any website where you want to add your link and inform them and try to encourage to link to the page.
10. You can set up affiliate program which ultimately boost your link popularity.
11. Visit the Reciprocal link exchange forums like Webmaster World Forums and see for new ideas for building link popularity.
12. Develop a plan boosting link popularity and try to add 5 links daily.
13. The best link analysis tool on the market is Optilink <!-- m --><a class="postlink" href="http://www.optitext.com/opti_link">http://www.optitext.com/opti_link</a><!-- m --> It will analyze your own Web site's complete linking structure along with your competitors and show you exactly what areas you need to work on.
14. Non Reciprocal Link Exchange is much smarter than link exchange. If possible, you can try non-reciprocal link exchange that will boost your link popularity.
15. Become a content provided in your focus area, and get your articles posted across the Net in related areas.
Dont's
1. Don't participate in link exchange programs or link farms.
2. Don't make the mistake of thinking that link popularity isn't important or necessary.
3. Don't use redirects on those sites pointing back to your main site if you create separate theme focused sites for the purpose of boosting link popularity.
4. Don't share the same IP address for each domain if you interlink multiple domains that you own.
5. Avoid to Post in FFA Sites.
In Conclusion, devote some time and energy to the building of a solid link popularity for your site. Not only will it help your site in the rankings, but it will more than likely increase your traffic as well.