How do I get string inside of xml attribute

[feared]

\[code\]<z:row ows_Title='What does UFO stand for?' ows_Body='<div class="ExternalClassAA6E0BD0783B483F81A1B5E0C8DF15A5"> <p>Unidentified Flying Object.?</p></div>' />\[/code\]If i do \[code\]var width=$(this).attr("ows_MetaInfo");\[/code\] where $(this) points to the z:row node I get the while markup. I only want to grab the value inside of paragrap tag "Unidentified Flying Objects"Is regex an option?Thank you for taking a look..