I have owned http://www.tacimarketing.com with PR 0 but SERP is good and gets quality visitors. Is google PR is important?I also have a PR 0 website that ranks top 5 on SERPS for about 40 different keywords for which it was optimized for. It is 2 months old, since launch, and 8 months old since registration.PR is not important at all. Backlinks from quality related sites are important.High PR show reputation of your site and service so visitor see how much PR of your site having and you will get easily new partner of link exchange to promote your website traffic.