Hi all, it's been a while since I've posted. Just thought I'd share an article by an associate of mine. Hope it gives you some good pointers. This is something we've found to work really well for us (and sorry about all the shameless promotion but that really is the point, isn't it? 
)
Google Marketing Tips: How to achieve top search engine results (<!-- m --><a class="postlink" href="http://www.universalmetropolis.com/magazine/articles.php?article=Google+Marketing+Tips%3A+How+to+achieve+top+search+engine+results">http://www.universalmetropolis.com/maga ... ne+results</a><!-- m -->)
Cheers,
Jess.
)Google Marketing Tips: How to achieve top search engine results (<!-- m --><a class="postlink" href="http://www.universalmetropolis.com/magazine/articles.php?article=Google+Marketing+Tips%3A+How+to+achieve+top+search+engine+results">http://www.universalmetropolis.com/maga ... ne+results</a><!-- m -->)
Cheers,
Jess.