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Fiction: Advertising on Google affects my rankings in the search results. Fact: Advertising with Google neither helps (nor hurts!) a site's rankings on Google. --------------------------------------------------------------------------------Fiction: Joining a link exchange or "free-for-all" link program will boost my rankings. Fact: Linking schemes do not increase a given site's PageRank, and will often do a site more harm than good. Many sites that advertise link-sharing programs not only offer little value, but will distribute your email address without your permission, resulting in an increased volume of unwanted mail to you. --------------------------------------------------------------------------------Fiction: Automated "ranking checking" programs are a good way for webmasters to save time and measure their "online presence." Fact: Automated "ranking checking" programs violate Google's terms of service. They use server resources that should be spent on answering user requests. We strongly request that you not use rank checking programs to check your position on Google. --------------------------------------------------------------------------------Fiction: A competitor can ruin a site's ranking somehow or have another site removed from Google's index. Fact: There is almost nothing a competitor can do to harm your ranking or have your site removed from our index. Your rank and your inclusion are dependent on factors under your control as a webmaster, including content choices and site design. --------------------------------------------------------------------------------Fiction: A website will be removed from Google's index if it's 'over-submitted'. Fact: We do not require submission nor do we penalize sites for 'over-submission'. You are free to submit as often as you wish. However, given the nature of our inclusion process, your time is better spent improving the content and links of your site. --------------------------------------------------------------------------------Fiction: Sites are not included in Google's index if they use ASP (or some other non-html file-type.) Fact: At Google, we are able to index most types of pages and files with very few exceptions. File types we are able to index include: pdf, asp, jsp, html, shtml, xml, cfm, doc, xls, ppt, rtf, wks, lwp, wri, swf.