error 404

Any negative SEO effect by 404 error ? If you have too many 404's, yes it could be negative for your Google rankings. Quote: Originally Posted by atop420 Any negative SEO effect by 404 error ? Ya, all the pages that use to be indexed will not be there anymore = less opportunities to be found. Why not just use 301 permanent redirects and benefit from the indexing of the old pages and any incoming links they had? Not just the fact that your visitors will be able to find the pages that used to be there, but if you have any links to those pages then they are not going to do anything for you. The one thing that people forget about seo is the ease of use for your visitors. I know we all worry about what the search engines think about your site, but you should also be concerned about putting out the best product for those that are coming to see what you have to offer. I know that if I view a site with a bunch of dead links, the odds of me going back to it are slim. Always keep in mind, that no matter what you are selling, there are 50 other sites offering the same thing. You don't want to give your visitors a reason to go somewhere else to find what they are looking for. Definitely, its navigated by Google crawler.

Error 404 means that the page does not exist. One of your page which is optimized become error 404, it will create a adverse effect on your optimization and your search engine rankings. There are two ways to manage 404 pages:
1) Wither create a custom 404 page with different links of your website placed on that page so a user can move to another page if he lands on 404 page
2) Or 301 all the 404 pages to home page

I generally use a custom 404 page which links to pages within the site. I like the idea of sending it back to the home page but don't use it. just write a code in you .htaccess to move 404 visitors to homepage Quote: Originally Posted by ankitsharma 2) Or 301 all the 404 pages to home page

I generally use a custom 404 page which links to pages within the site. I like the idea of sending it back to the home page but don't use it. Quote: Originally Posted by lallanwa just write a code in you .htaccess to move 404 visitors to homepage Why are you guys saying redirect to the home page? What about redirecting to a related page that needs some help with incoming links? Quote: Originally Posted by HTMLBasicTutor Why are you guys saying redirect to the home page? What about redirecting to a related page that needs some help with incoming links? because you never knows what the user is actually trying to access in the website. Since URL is wrong, you would not be able to identify the right url. Quote: Originally Posted by ankitsharma because you never knows what the user is actually trying to access in the website. Since URL is wrong, you would not be able to identify the right url. But you can. By writing a 301 redirect for a specific page you know what the visitor was looking for/came to see.

If they wanted the red widgets page and you have blue widgets, they are still widgets.

When you send them to the home page, they have to look to see if you have any other widgets. Quote: Originally Posted by HTMLBasicTutor But you can. By writing a 301 redirect for a specific page you know what the visitor was looking for/came to see.

If they wanted the red widgets page and you have blue widgets, they are still widgets.

When you send them to the home page, they have to look to see if you have any other widgets. Why take tension to create such stuff? just simply transfer link juice to home page, all we need is SERP and we are not going to loose it using this method Quote: Originally Posted by lallanwa Why take tension to create such stuff? just simply transfer link juice to home page, all we need is SERP and we are not going to loose it using this method Your internal pages don't need some link juice?

Yes, we need to be in the search results but going directly to the page they wanted is better than sending someone to the home page and them having to search why they were taken there.

"Shortest path between two points is a straight line" - Author Unkown
Helping an internal page rank for specific searches is a shorter route to the product than ranking the home page for the search term. Aside for the search engine effect, error 404 its bad user experience, its may lead to loss in traffic. When, the user have to search about the page that is to be needed and the page not found on the search than the error shows as 404 error means the page is not available. when the page is found , then the 404 error, it determine us that "page cannot be found" How do these replies:
Quote: Originally Posted by summerfranken When, the user have to search about the page that is to be needed and the page not found on the search than the error shows as 404 error means the page is not available. Quote: Originally Posted by crazymunda when the page is found , then the 404 error, it determine us that "page cannot be found" Answer the original question?
Quote: Originally Posted by atop420 Any negative SEO effect by 404 error ? Yes, of course it'll effect if more than 5-6 pages Fix that as soon as possible. it will effect the SEO of website if it getting 404 error. which means remote host is not present. Quote: Originally Posted by lallanwa just write a code in you .htaccess to move 404 visitors to homepage I suggest you to move the visitors to the appropriate page with a 301, rather than to the home page. This way Search engines would know that your pages have moved and it makes most sense. No offenses meant to the comment quoted above.

Say for example:

myweb.com/products.htm is a 404
.htaccess can have a redirect for products.htm to the our-products.php page with a 301 (301 means permanent redirect)
 
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