This was a helpful blog post for me. Please have a look at it before commenting.
Quote: CTR, or for those of you new to internet marketing terms, Click Through Rate, is a very useful metric we rely on heavily in the SEO and internet marketing world. CTR is useful for figuring out keyword potential for organic searches and to measure the success of our ad campaign in paid search. I talked about mistakes SEOs tend to make in my last post here on SEP, one that I didn't mention is that a great number of SEOs think and convince their clients that SEO is about rankings. While that is partially true, it is mostly dependent on one other factor closely tied to rankings, and that is conversion of the ranking keywords.
With higher rankings our conversions improve, but some keywords that have high search volumes are not well converting keywords, and that is the part that separates good SEOs from the rest. Researching and finding high converting keywords is the first step to a successful SEO campaign. The job of a SEO strategist is to... Continued at: http://www.searchenginepeople.com/blog/ctr-prediction.html
Your thoughts? The CTR is just a matter of numbers and trends. I started to believe it is a psychological measure. In organic search comes the factor "what I want", I am looking for this so I am clicking on this. So the best way to increase this CTR is by targetting very specific terms even thought they may bring a little traffic. nice.. it totally get it.. its not just about rankings but also conversion. Well that's the main goal of SEO, conversion leads to ROI. hi.
Nice post. Seo is not about the ranking only but it is also about the conversion of the keywords. I think conversion is not a function of trends, it's a function of website design and content. The website and its content should be conducive to making your visitors want to click or buy (i.e. convert) from your site.
Quote: CTR, or for those of you new to internet marketing terms, Click Through Rate, is a very useful metric we rely on heavily in the SEO and internet marketing world. CTR is useful for figuring out keyword potential for organic searches and to measure the success of our ad campaign in paid search. I talked about mistakes SEOs tend to make in my last post here on SEP, one that I didn't mention is that a great number of SEOs think and convince their clients that SEO is about rankings. While that is partially true, it is mostly dependent on one other factor closely tied to rankings, and that is conversion of the ranking keywords.
With higher rankings our conversions improve, but some keywords that have high search volumes are not well converting keywords, and that is the part that separates good SEOs from the rest. Researching and finding high converting keywords is the first step to a successful SEO campaign. The job of a SEO strategist is to... Continued at: http://www.searchenginepeople.com/blog/ctr-prediction.html
Your thoughts? The CTR is just a matter of numbers and trends. I started to believe it is a psychological measure. In organic search comes the factor "what I want", I am looking for this so I am clicking on this. So the best way to increase this CTR is by targetting very specific terms even thought they may bring a little traffic. nice.. it totally get it.. its not just about rankings but also conversion. Well that's the main goal of SEO, conversion leads to ROI. hi.
Nice post. Seo is not about the ranking only but it is also about the conversion of the keywords. I think conversion is not a function of trends, it's a function of website design and content. The website and its content should be conducive to making your visitors want to click or buy (i.e. convert) from your site.