i was just fooling around with google analytics, found a link to this from their front page, i think they have just put it there.. its a list of very interesting articles about sales conversion and so on. Have not read all of them, but a few of these made some sense to me.
<!-- m --><a class="postlink" href="http://www.google.com/analytics/conversionuniversity_cv.html">http://www.google.com/analytics/convers ... ty_cv.html</a><!-- m -->
<!-- m --><a class="postlink" href="http://www.google.com/analytics/conversionuniversity_cv.html">http://www.google.com/analytics/convers ... ty_cv.html</a><!-- m -->