Before submitting your pages to search engines, the most important task is to select the right keywords to get your website in search result. Keywords which will best way describe your site and which will bring visitors to your web page. you should be very careful about choosing right keyword. After you make your own list of keywords, ask your friends to give you their suggestions and feedback. Use a thesaurus or dictionary. Some words may make perfect sense to you but may not to others and vice versa. After you choose them, add plurals of the same keywords. Always try to use keyword phrases so they make sense when they are put together. The key to successful promotion through search engines is to have the right keywords implemented at all the right places on your Web Page.A good way to find the right keywords are to do tests in PPC and find which keywords bring you the most clicks and which brings you the most sales/leads.You might also want to determine how many competing sites there are for keywords you chooseYou can also check traffic on that keyword before adding in your list, if it is highly searchable then u lift it or take some average traffic keyword this way you get closer to your keyword positioning.I allways take some 'advice' from nichebot.comYes I think choosing right keyword is very important. Research is the key for choosing which keywords are going to deliver the best performance for you. Always think according to the user's point of view and use those keywords in your contents.It is better to cover few important keywords rather then multiple keywordIt's better to optimise for keyphrases rather than keywords.If you sell ipods don't optimise for "ipods", Optimise for "buy black ipod nano" and a number of similar phrases.This has two benifits.1. Who is likely to buy an ipod? The person searching "ipods" or the person searching "buy black ipod nano"?2. which is easier to rank well for? "ipods" or "buy black ipod nano"?Think about the types of things the people interested in that page will be searching for. Then build your page around that.hi there ,what roxxy has suggested is absolutely correct and very use ful for the webmasters to get the ideas about the selection of right keywords.Always try to optimize your site for 2 to 3 keywords and key phrases and use these keywords, key phrases in content . Try to write the content naturaly for the readers rather than the search engines. don't make your content keyword stuffing.what is the recomended keyword density to optimise the page?here every body is in correct direction.. I want to add ONE point, use KEY Phrase as ANCHOR text for cross-link as well as Reciprocal or One-way link building i.e. website design