Can you help me optimise my site for engines?

[wxdqz]

Any one who has any ideas I would really appreciate. I am starting to get on the search engines now. However I want to know how to really optimise it so I get more registered users. The site address is <!-- w --><a class="postlink" href="http://www.piersledger.com">www.piersledger.com</a><!-- w --> any constructive help would be really appreciated. Many thanks :bounce: <!-- w --><a class="postlink" href="http://www.piersledger.com">www.piersledger.com</a><!-- w --> (<!-- m --><a class="postlink" href="http://www.piersledger.com/">http://www.piersledger.com/</a><!-- m -->)