Came across this article about things SEO clients (and Newbies to SEO) must understand: 9 Things That SEO Clients Must Understand. It is a little bit old but still applicable. Especially this one:
Quote: 1. SEO is not a On-Off Switch
We had a client that after they signed up, the very next week they were looking for results and we were barely done with keyword research and mapping them out to the pages and working on the content and everything else. SEO is not like an on-off switch that you simply turn on. There is a lot of research going on. Set your client
Quote: 1. SEO is not a On-Off Switch
We had a client that after they signed up, the very next week they were looking for results and we were barely done with keyword research and mapping them out to the pages and working on the content and everything else. SEO is not like an on-off switch that you simply turn on. There is a lot of research going on. Set your client