Quote: 1. Headings
The first is, well, headings. Search engines love them and so do readers. They are easy on the eye and help browsers “lock” onto your site and commit to reading its content. Just make sure they are well chosen. If you are writing an article on Jane Austen’s novels, there’s no pint using a heading that says “Introduction”, it’s simply far too vague. Try “Jane Austen’s Early Work” and you’ll be much more likely to let the search engines know exactly what is contained within the content.
2. Variations
This is an often-overlooked tool, but when you think of it, it makes perfect sense. Imagine you’re searching for an online article on Frank Sinatra. Of course, you could search using the singer’s name, but if an article had headings that were variations, your chances of capturing the searchers eyes would greatly increase. So for this example, you may have headings such as Frank Sinatra: Ol’ Blue Eyes or Frank Sinatra: Chairman of the Board.
3. Think Like a Web Browser
What would you Source: http://www.quickonlinetips.com/archives/2010/03/better-seo-content-writing/ Another great point. Try putting yourself in their shoes. Consider how Internet users approach web pages. Unless your website is newsworthy, readers will often only come to grab the information they want and then move on. Most of the time they will only scan through the text, something with which you can help by using clear and concise language.
The first is, well, headings. Search engines love them and so do readers. They are easy on the eye and help browsers “lock” onto your site and commit to reading its content. Just make sure they are well chosen. If you are writing an article on Jane Austen’s novels, there’s no pint using a heading that says “Introduction”, it’s simply far too vague. Try “Jane Austen’s Early Work” and you’ll be much more likely to let the search engines know exactly what is contained within the content.
2. Variations
This is an often-overlooked tool, but when you think of it, it makes perfect sense. Imagine you’re searching for an online article on Frank Sinatra. Of course, you could search using the singer’s name, but if an article had headings that were variations, your chances of capturing the searchers eyes would greatly increase. So for this example, you may have headings such as Frank Sinatra: Ol’ Blue Eyes or Frank Sinatra: Chairman of the Board.
3. Think Like a Web Browser
What would you Source: http://www.quickonlinetips.com/archives/2010/03/better-seo-content-writing/ Another great point. Try putting yourself in their shoes. Consider how Internet users approach web pages. Unless your website is newsworthy, readers will often only come to grab the information they want and then move on. Most of the time they will only scan through the text, something with which you can help by using clear and concise language.