301 Redirect Vs. URL Rewrites

aniyadark

New Member
I'm very familiar with 301 redirects however something new to me has come up. My client is entertaining the idea of using URL Rewrites on their Apache servers to redirect page.

The official challenge is that there is duplicate content. filename.html and filename.shtml and I am going to eliminate the "shtml" versions of over 200 pages.

Does anyone understand the adverse effects of URL rewrites if any as compared to a 301 redirect?

Also, I've never done a 301 redirect with this many pages at once before. Is it safe to do in relationship to maintaining rankings? Can this article be of any help to you?: http://www.seomoz.org/blog/url-rewrites-and-301-redirects-how-does-it-all-work
 
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