Dr.TechnicaL
New Member
Some optimisation tactics for your site that have worked for me. Places where you could use keywords more effectively:
- In your title tag:
Of course this where not only the first place search engine "spiders" look at, it's also what they grab as the title of your site's listing on SERP's. Its important, so give your title tags a quick review:
OK so having to use the keywords in the URL is obvious, but what has also helped is using additional keywords, again specific for that page, for each article or product page - as opposed to using abbreviations or dates in the file extension.
-Anchor text
A bit more involved and detailed but worth the effort. An easy way of describing this is if you want to link one article on your site to another one on your site. You select a word or keyword phrase in the first article that matches the content in the second article. So if you have a site for example dealing with pain relief, if you have a particular page with an article dedicated to back-pain, then you could select the phrase "back-pain" in your original article, say on the home page, and hyper-link that to you "back-pain" page.
This is important as the spiders who crawl your page are looking for related text on you site and links that they could use to access other pages on your site. Using anchor text links to link similar pages through a particular keyword adds weight to that keyword in search engine terms, and informs the search engine that your site is a valid source of information. You could probably add h1 tag in this list.... Those are the BEST places for Keywords....this is SEO step #1. I think everyone pretty much does this. Well...it was probably just me then! But your point on the URL is something many overlook. I have a Ford Dealer in Wisconsin and his domain is wittauto.com I mean how does he expect to rank for Ford keyowrds without Ford in the URL! Jeez! I don't agree with the URL, I would say content is 100% more important over the url structure Quote: Originally Posted by Brandon Sheley
I don't agree with the URL, I would say content is 100% more important over the url structure Well obviously content of course. Im not talking about URL structure but domain name.......if we had a competition and YOU wrote 5x's as much content about Killer Whales and my domain had killer whales in the URL...I could out rank you no problem! Yeah, and as my initial post suggests, this is how I found a difference in my site being ranked higher, after I implemented these tactics that I mentioned....so thanks for confirming rookiethomas. The title tag provides a surprising amount of impact to your SEO. While it might seem like "SEO 101" a lot of people overlook their titles as a good advantage.
Keep them different for every page.
Put in keywords, but don't stuff
make it RELEVANT to the page
Make it different for every page.
This goes with the description meta tag as well. This is the description often used in google serps, so it's still important to use. well, in my opinion keywords should be placed in Site title, header tags as well as throughout the web page body. If they are placed in these places you will definitely see some good results. yeah I agree with irenefletcher
and steadywebber, those are very important palces to put keywords, so that when spiders crawl your site , it will be the first to read and easy to identify which category you are...
...and same as go for step 1, thanks for reminding guys.
- In your title tag:
Of course this where not only the first place search engine "spiders" look at, it's also what they grab as the title of your site's listing on SERP's. Its important, so give your title tags a quick review:
- Visit each of your site's pages and look for the blue bar at the top of your browser. Is the text the same (ie company or site name) on every page? Then you have work to do.
- Each page needs to have unique keyword-rich text appropiate for that particular page.
OK so having to use the keywords in the URL is obvious, but what has also helped is using additional keywords, again specific for that page, for each article or product page - as opposed to using abbreviations or dates in the file extension.
-Anchor text
A bit more involved and detailed but worth the effort. An easy way of describing this is if you want to link one article on your site to another one on your site. You select a word or keyword phrase in the first article that matches the content in the second article. So if you have a site for example dealing with pain relief, if you have a particular page with an article dedicated to back-pain, then you could select the phrase "back-pain" in your original article, say on the home page, and hyper-link that to you "back-pain" page.
This is important as the spiders who crawl your page are looking for related text on you site and links that they could use to access other pages on your site. Using anchor text links to link similar pages through a particular keyword adds weight to that keyword in search engine terms, and informs the search engine that your site is a valid source of information. You could probably add h1 tag in this list.... Those are the BEST places for Keywords....this is SEO step #1. I think everyone pretty much does this. Well...it was probably just me then! But your point on the URL is something many overlook. I have a Ford Dealer in Wisconsin and his domain is wittauto.com I mean how does he expect to rank for Ford keyowrds without Ford in the URL! Jeez! I don't agree with the URL, I would say content is 100% more important over the url structure Quote: Originally Posted by Brandon Sheley
I don't agree with the URL, I would say content is 100% more important over the url structure Well obviously content of course. Im not talking about URL structure but domain name.......if we had a competition and YOU wrote 5x's as much content about Killer Whales and my domain had killer whales in the URL...I could out rank you no problem! Yeah, and as my initial post suggests, this is how I found a difference in my site being ranked higher, after I implemented these tactics that I mentioned....so thanks for confirming rookiethomas. The title tag provides a surprising amount of impact to your SEO. While it might seem like "SEO 101" a lot of people overlook their titles as a good advantage. Keep them different for every page.
Put in keywords, but don't stuff
make it RELEVANT to the page
Make it different for every page.
This goes with the description meta tag as well. This is the description often used in google serps, so it's still important to use. well, in my opinion keywords should be placed in Site title, header tags as well as throughout the web page body. If they are placed in these places you will definitely see some good results. yeah I agree with irenefletcher
and steadywebber, those are very important palces to put keywords, so that when spiders crawl your site , it will be the first to read and easy to identify which category you are...