New to Adwords and clickbank, Need serious help Please.?

[Lertno]

Only 1 sale, 4 days, 305 clicks, 225,000 impressions for content. Adwords 20 clicks on 5000 imp. It's not looking good. Need advice not some book. Read google cash already. What are your CPC & CTR. Do u just use canada and usa? Any advice on how much sales I should expect. What products work for you.<br />
Thanks<br />
To add to the above<br />
Other info is CTR 0.14%, CPC 0.10, 1 conversion on 326 clicks, so spend $33 and made $27. Not too good.<br />
<br />
Trying to sell fitness products.<br />

 

[HaltG]

Not enough information above to answer the question.

But, search = targeted, better converting, but expensive. Content network = less targeted (browsers), lower conversions, but cheaper.

CPC totally depends on search vs. content, and the niche you are in.
CTR will vary between search vs. content, and the copy on your ad, and what keywords you are bidding on. If the keywords you are bidding on are really general, you might be getting tons of impressions, but your ad isn't really related to where it is showing up.

Segment your campaigns...don't run Search and Content in the same campaign so you can track them separately. Segment groups of keywords into smaller clusters to see what is getting impressions and where your clicks are coming from.

Set your Content bids WAY down low. Nowhere near what the search bid should be. In fact, I sometimes bid .01 and get thousands of impressions.

 

[eltib]

There needs to be a little more info to really see what you are doing. The two columns that I care about are the Click Through Rate, Cost per Conversion, and the Conversion rate.

If I have a low CTR, then my ad sucks...or it is very specific so only qualified people are going to click on it. People are obviously searching for it, but I haven't created an ad that is interesting enough for them to click on.

The other 2 are the keys. Of the people that click on my ad, how many are buying, and what is the cost of that ad. If you have a Cost per Conversion of $5, but the item you are selling is $1000, that is amazing! But if your Cost/Conversion is $5 and you are selling a $3 item, you need a little work.

Basically, unless you are trying to brand yourself (Coke, Reebok), then the more specific the ad and the longer the keywords, the better success you are going to have. Even though you may get fewer clicks, the ones that do click are going to turn into customers. Make sure you give them a reason to buy when they do come to your page.

Good luck!

PS write out all of your keywords per ad in one place and then copy and paste them. I also do Yahoo Search marketing and it seems like they come up with different ideas for terms. By saving all the terms from both of them, you are going to have a great campaign!

 

[mcstir]

Do you have a landing page or website or are you just referring people to an affiliate link? If you have a landing page your conversion rates will definately increase. You need long tail keywords that target the people you are seeking and what they are looking for. There is way to much to explain, but you should look for information online. I'll put a link for a site I highly recommend below. They have several lessons on doing blogs, building websites, PTC, google, etc. Also, if you scroll down the page there is a book called "beating adwords" which should help you out 1000 percent! Good luck.

 

[GlennW]

It all biols down to keyword analysis, creating relevancy in your adwords ads and getting a good quality score. Check out the site below. It has a free download that can help.

Regards,
glenn

 

[TuffyA]

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